Many marketers determine the success of their USA Phone Number List content based on KPIs such as the click-through rate. The average click-through rate for 2022 is 3.63%, but how do you ensure that you achieve (at least) this percentage every time? Take advantage of the first-party data you already have at your disposal! There is no distinction between an actual open and what we call a machine-generated open. Logically, the open rate of the USA Phone Number List automatically increases if you do not exclude these machine-generated opens. There is a visible difference of 3.5% on average between the total open Rate and the open rate excluding machine-generated opens. That percentage has continued to rise since September 2021 as more and more people make the USA Phone Number List update.
This shows that open rates are no longer a USA Phone Number List reliable statistic if you do not exclude machine-generated opens. By using UTM tagging in all your campaigns on your own channels, you can see which parts of your content perform well through which channels. This type of data is called implicit data and allows you to segment more USA Phone Number List sharply step by step. And send your recipient the content that is most relevant through their preferred channels. Online marketing is about more than just email. This year's Email Benchmark proved that mobile channels are gaining more value within the marketing mix than ever on the USA Phone Number List before.
The average CTR for SMS is a USA Phone Number List very high 24.75%, proving that this is a must-have channel for your omnichannel marketing strategy. The popularity of the Mobile App channel also increased by 15%. The analysis showed that pushing the USA Phone Number List notifications sent at 4 p.m. can count on the highest degree of competition. Make sure these channels are part of a strong marketing strategy for maximum USA Phone Number List engagement.